I began my career in advertising back in 2004 as a junior copywriter in my hometown of Caracas.

In 2009, I moved to Madrid to pursue a Master's in Film and Postproduction

and to connect with my Spanish roots.

In 2017, I relocated to Mexico City where I fell in love with taco al pastor 'con todo'.

Living in three countries, and working across different markets, brands and cultures,

has given me a multicultural perspective that helps me find the best storytelling

for the brands I work with.

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Some of them are Oreo, Bacardi, Sab Miller, Batiste, Trojan, Oxiclean, MINI,

Kinder Surprise, Clorox, IZZI, Grupo Xcaret, Audi, Schwarzkopf, Got2b, Dial.