Own your color

Got2b launched 3 new products to the US market, and wanted a concept to encompass them all.

Under OWN YOUR STYLE / COLOR, we invited people to express themselves and be unapologetic about it, whether it was styling their brows & edges, remixing their own shade at home to create a new one, or feeling confident dyeing their hair Metallics and go to work in pink.

TBWA/CHIAT/NY
ECD: Rica Eckersley
CD: Andreina Garcia
Copywriter: Yael Ovseyevitz
AD: Rocio Solis