Batiste: The resident's notice

During September 2018, Mexico City suffered a mega water shut down that lasted 5 entire days and affected the most populated areas of the city. A terrible event for everyone, but a big opportunity to introduce Batiste Dry Shampoo into the market.

And we did it by hacking the media all Mexicans in the city were paying attention to during those days: The Resident Notice.

Gold Effie México 2019 - Real Time Marketing
Bronze Effie México 2019 - Small Budgets
Bronze Círculo Creativo de México 2020 - Beauty and personal care in Direct Marketing
Shortlist Festival El Sol 2019 - Direct Marketing