Egade Business School

Egade Business School from TEC de Monterrey was on a mission to create a distinctive, creative platform for the brand, standing out both visually and conceptually from its competitors.

We won the pitch and commissioned the editorial illustrator Martin Elfman https://www.martinelfman.com/, a contributor to newspapers like the Washington Post, the Wall Street Journal, El Pais, among others, to come up with a series of illustrations for our new concept "Challenge the present, Shape the future" and each of the MBA, Masters, PhD and Executive Education programs.

FCB MEXICO
CCO: Ana Noriega
Head of Art: 'Dunga' Edgar Rodriguez
CD: Andreina Garcia / Oscar Mendoza
Copywriter: Andreina Garcia
AD: Oscar Mendoza