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Creative Director / Writer
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Minimed GO
Project type
Minimed GO
Date
July 2026
Location
New York City
Production House
The Youth
Music Company
CANJA
To introduce the new MiniMed GO smart insulin system, we teamed up with Alexander Zverev, the world’s No. 2 tennis player and the first person with diabetes to win a Grand Slam.
His story embodies the spirit behind our creative idea: “Don’t Guess. Go!”, helping people with diabetes replace uncertainty with confidence. With a smart insulin pen, sensor, and app that work together to remember, remind, and recommend, so you don't have to.
The campaign aired in July 2026 in the US and EMEA markets (Europe, Middle East, and Africa) and was transcreated in 11 languages.
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