Plátano Melón

Plátano Melón arrived in México in 2020, aiming to normalize pleasure and educate Mexican women on sex toys. Sexuality is still a taboo in Mexico, and paradoxically is a country where people have a lot of sex but women have very few orgasms.

Using existing data, we created witty, fun, provocative copies for social media and digital, inviting women to reflect on the situation and explore with our sex toys under the tagline: "Welcome to the pleasure movement".

FCB MEXICO
CCO: Ana Noriega
CD: Andreina Garcia
Senior Copywriter: Andreina Garcia
Senior AD: Rocio Solis