Dial up your day

Dial needed a refresh and to stand out from its competitors in the US market.

So, for the launch of its new Body Wash for Women, we developed a creative platform called 'Dial up your day' that also worked as our new tagline, which came to life as a fun TVC spot inviting women to jump into the shower and change their mood, just when they needed the most.

The campaign also aired in Spanish, for the Hispanic market in the US, and French Canadian.

TBWA/CHIAT/NY
CCO: Amy Ferguson
CD: Andreina Garcia
Senior Copywriter: Yael Ovseyevitz
Senior AD: Rocio Solis
Executive Producer: Tina Lam