Schwarzkopf mispronunciation

Schwarzkopf is a German brand that's hard to pronounce. We get it. That’s why we teamed up with Sofia Vergara, well-known for her sense of humor and Colombian accent, and celebrity hairstylist Chris Appleton, to show that even if you can’t say it, you can still trust it will give you the perfect hair in every chapter of your life.

TBWA/CHIAT/NY
CCO: Dustin Tomes
ECD: Rica Eckersley
CD: Andreina Garcia
Copywriter: Yael Ovseyevitz
AD: Rocio Solis
EP: Tina Lam
Senior Producers: Victoria Lopez / Rodrigo Palacios

GOOD COMPANY
Director: Loic Maes

Photographer: Jem Mitchell