Dial up your clean

When you feel clean, you can get closer to others, just like if you were the protagonist in a rom-com film.

That's our motto for the new Dial's Body Wash campaign.

Healthy Hydration Body Wash has a set of new skincare ingredients that leave your skin feeling softer, while Dial Men Body Wash keeps you fresh all day, so you can dance with your high school sweetheart you haven't seen in 20 years.

TBWA/CHIAT/NY
CCO: Dustin Tomes
ECD: Rica Eckersley
CD: Andreina Garcia
Copywriter: Nico Fish
Senior AD: David Pineda
EP: Tina Lam
Senior Producer: Sarah Healy

ArtClass
Director: Oren Kaplan