The Frizz Emergency Box

This summer, New York faced a humidity crisis, becoming a real frizz emergency for curly-haired people. So, we seized the opportunity and created 'The Frizz Emergency Box': a weather-responsive machine giving away the new got2b Curled products to help people tackle frizz in real time.

First brand activation for @got2busa
7,000+ attendees
7,011 products distributed
446% net audience growth on social
134M total media impressions

TBWA/CHIAT/NY
CCO: Dustin Tomes
ECD: Rica Eckersley
CD: Andreina Garcia
Senior Copywriter: Yael Ovseyevitz
Senior AD: Rocio Solis
EP: Tina Lam
Producer: Isaac Carrillo

THE EXPERIENTIAL GROUP