Got2b Curled & Metallics

Got2b launched its new Curled line for curly, coily, and wavy hair, and relaunched its Metallics hair dye best seller with new, bold shades. Under the 'Own your Style' & 'Own your Color' creative platform, we created two crafty, colorful pieces to invite consumers to be whoever they want to be.

TBWA/CHIAT/NY
CCO: Dustin Tomes
ECD: Rica Eckersley
CD: Andreina Garcia
Senior Copywriter: Yael Ovseyevitz
Senior AD: Rocio Solis
EP: Tina Lam
Senior Producers: Natasha Tkach / Isaac Carrillo

RABBIT HOUSE
Director: Melanie Anton
Photographer: Fer Piña