Schwarzkopf - What Story will you tell?

'Own your story' is the new creative platform for Schwarzkopf in the US, where we invite women to tell the story they want through hair and step into every moment with confidence, alongside a provocative new tagline, 'What story will you tell?'

The campaign features Sofia Vergara and Chris Appleton as brand ambassadors at the salon, to show the brand's professional expertise.

We also launched a TVC for Keratin Blonde and Keratin Color new shades, prints, and a very fun social media asset, playing with Sofia's personality and the fact that is a very hard brand to pronounce.

TBWA/CHIAT/NY
ECD: Rica Eckersley
CD: Andreina Garcia
Copywriter: Yael Ovseyevitz
AD: Rocio Solis
Executive Producer: Tina Lam

GOOD COMPANY
Director: Loic Maes