William Lawson's

'Formalisms' was a global campaign created for William Lawson's / Bacardi that aired in more than 30 countries and included a 60" TV spot, OOH, Print ads, Digital media, POP, and Displays. We also did a second follow-up TV spot, "Horse," and a Print and Digital campaign for the launch in Mexico and Venezuela.

LA CANCHA PUBLICIDAD
CCO: Salvador Cappiello / Alberto Hernandez
CD: Andreina Garcia
Senior Copywriter: Andreina Garcia
Senior AD: Alejandro Lucena
Senior Producer: Ada Odreman

WHISKEY FILMS
Director: Arturo Pereyra