Sandpaper / Dial

To launch the new Dial Exfoliating Body Wash, we wanted to play with the idea of having skin so dry its feels like sandpaper, and voilá, with some movie magic we made it happen with the amazing Melissa Fumero.

TBWA/CHIAT/NY
ECD: Rica Eckersley
CD: Andreina Garcia
Copywriter: Michelle Sylvest / Nico Fish
Senior AD: David Pineda
EP: Tina Lam
Senior Producer: Natasha Tkach